Privacy Policy

Black Cherry Events (registered name Amplitude Event Solutions Limited) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or engage with our services.

Any questions regarding this policy can be sent to us at 63 Norwood Avenue, Shipley, Bradford, BD18 2AX or emailed to info@amplitude.org.uk.

1. Information we collect

We may collect and process the following types of personal data:

1.1 Information you provide to us:

Contact Details: Name, email address, phone number, and postal address when you fill out a contact form or request a quote.
Event Details: Information about your event, such as location, dates, and preferences.

1.2 Automatically collected information:

Usage Data: Information about your visit to our website, including IP address, browser type, device information, pages visited, and time spent on the site. This is collected via cookies and similar technologies (see Section 5).
Location Data: General geographic location based on your IP address.

1.3 Third-Party sources:

We may collect additional information from publicly available sources or third-party platforms, such as social media, where you interact with us.

2. How we use your information

We use your personal data for the following purposes:

To Provide Services: Responding to enquiries, providing quotes, and managing bookings for marquee hire or related services.
To Improve Our Website: Analysing website usage to enhance user experience and functionality.
To Communicate With You: Sending updates, promotional offers, or important information about your event or our services.
Legal and Compliance: Complying with legal obligations or resolving disputes.

3. Who we share information with

We may share your data with the following groups of people:

Employees to ensure the fulfillment of your order.
Third party suppliers who may assist in delivering our services.

4. Data storage and security

We employ robust security measures to protect Personal Data, including encryption, firewalls, and regular security audits. While no system is completely secure, we continually update our practices to align with industry standards.
4.1 Safeguarding measures at Amplitude
Information Security: We implement robust firewalls, intrusion detection systems, and conduct regular security audits to prevent unauthorised access, disclosure, alteration, or destruction of data. Access to personal data is restricted on a need-to-know basis, and employees undergo regular training on data protection practices.
Data Privacy by Design: Privacy and data protection principles are integrated into all products and services from the initial development stages. Privacy impact assessments help us identify and mitigate risks to individuals' privacy.
Employee Confidentiality: Confidentiality agreements are in place with all employees and contractors to ensure they understand their responsibilities in protecting data. We conduct regular training programs to maintain awareness of data protection policies.
Regular Compliance Audits: Periodic audits assess compliance with this Data Policy and relevant regulations. Any non-compliance issues are addressed and resolved promptly.
4.2 Retention Periods
Personal Data is retained only as long as necessary to fulfil its intended purpose or comply with legal requirements. Once the data is no longer needed, it will be securely deleted or anonymised.

5. Data subject rights

You have the right to:
Access the Personal Data we store about you.
Correct inaccuracies in your Personal Data.
Request Deletion or anonymisation of your Personal Data where applicable.
We respond to all requests in accordance with applicable laws.

6. Breach notification policy

In the event of a data breach, Amplitude will:
Notify affected Users and relevant authorities within the required legal timeframe.
Provide details of the breach, including what data was impacted and the measures taken to mitigate risks.
Offer guidance on steps Users can take to further protect their information.